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King Wing Plaza 1 is a grade A office block with 20-storey over 1 level basement. Basement is designated for car park; G/F to 2/F for shopping arcade; 3/F for restaurant; whilst 5/F-22/F are office floors. Office lift lobby is located on 2/F. In the meanwhile, the Building omits 4/F, 13/F and 14/F.

Hong Kong is the hinterland for trendy goods in the Pan-Pacific Rim. Recently, mobile phones had become quite a 'necessity' for the world. In Hong Kong, the constant demand for mobile phones is so great that operators gathered at Sincere House and become 'theme arcade'. Despite the fact that the retail floor space at Sincere House is not gigantic, it is able to house more than 100 shops specializing in the trading of mobile phones and its accessories. Apart from authorized dealers, new models on mobile phones are also available - thanks to the parallel importers - its coverage is so extensive that, you name it they've got it.