Along Nathan Road-Tsim Sha Tsui, besides Miramar Plaza, Chungking Express is another major shopping mall. Located at 36 Nathan Road, with 5-starred hotels in the vicinity, attracts foreign visitors, entrepreneur and tourists flow. In fact, asking rent for street-level shops ranges from a few hundred dollars to over a thousand per sq. ft.; by contrast Chungking Express rental is highly affordable from $60 to $200 psf. First floor now houses the chainstore SaSa cosmetics with a total retail space of 10,000 sq.ft, while on the Second floor, creative mini shops spread out in different zones, such as jewels & accessories, fashion, toys and collectibles, cake and candy shops etc. It is a place where creativity is much encouraged in decorating the shop front, making it impressive to both local spenders and foreign visitors.