Discription: The Worldwide House is located at the intersection of Pedder Street and Connaught Road Central. The shopping mall is situated in the core of our business district Central, right above the MTR station. To encourage more visitor flow, an outdoor big TV screen is erected on the wall of the shopping mall; not only does advertising bring economic gain but also making Worldwide House more popular with the public. Levels 1 to 3 forms the shopping mall with total floor area measuring at more than 76,000 sq.ft. and housing more than 200 mini shops within its spacious interior layout. The shopping mall has a diverse tenant mix - bank & currency exchange, jewelers, travel agencies etc. Apart from catering the office staff working in Central, some tenants locked their target customer focus with travelers from elsewhere. With affluent business opportunities, operators make good profit; thus providing reasonable rental yield for vendors holding such retail properties.
Consumers: Working Group in Central,Tourists, Servants
Discription: Sitting right near the core in Central, and where the world-renowned 'Soho District' begins here; the D'Aguilar Street, Lan Kwai Fong and Wyndham Street delineate the boundary of Lan Kwai Fong . A couple of decades ago, she was merely a down-town meeting place for the neighbourhood; with featured cuisines and exotic restaurants and pubs started thieir business here, she gradually developed into a stylish place for fine-dining and wine-tasting. as a 'must-go' in terms of fine-dining and drinks; recently she has also become one of the major attractions for tourists visiting Hong Kong, a 'must-go' whereby the 'East meets West'. During weekends and holidays like New Year's Eve, Halloween or Christmas, Lan Kwai Fong will be crowded with people from all walks of time, all joining for a festive mood. In Lan Kwan Fong, different kinds of pub, café, disco, as well as restaurants operate till late at night, targeting the high-spending affluent class.
Consumers: Working Group in Central,Tourists, Servants
Discription: Queen's Road is one of the major trunk in Central, running east to west from HSBC Headquarter towards Possession Street in Sheung Wan. Along the street, there are famous high-rise commercial buildings as well as prestigious shopping arcades; example like Galleria, The Landmark, Aon China Building, The Centre, Entertainment Building (recently sold at $2.7 billion). Near the HSBC Headquarter, world-renowned flagship stores and branded goods are the major tenants; department stores Marks and Spencer, Chow Tai Fook Jewellery etc. lured high consumption management staff. Walking down the street, antiques, art paintings and gem-stone/precious jewellery gathered where vacant shops for lease are rare. Running towards the end near Sheung Wan, it stood in sharp contrast to the prosperity in Central. While asking rental in Central may reach over $1 million per month, those near Sheung Wan can only command for a few ten thousand dollars.
Discription: Stanley Street links up D'Aguilar Street and the 'you-can't-miss' escalator at Cochrane Street; via Lan Kwai Fong, you would soon reach Queen's Road Central - the main roadway in Central. It is thus the major walkway providing easy accessibility between Mid-levels and Central. Restaurants spread along both banks of Stanley Street and is commonly referred as the 'Food-lover Heaven'. It is also the origin of local Tai Pai Tong (i.e. temporary food stalls), with its prime time having around 20-something operators. However, with arousing awareness on food hygiene, Tai Pai Tong can now be hardly found; those still running are definitely the best , attracting customers all-year-round. Running towards the end of Stanley Street, in order to have a 'bird-eye view' over the phenonmenal Tai Pai Tongs, escalator at Cochrane Street provides a place for photo-shooting.
Consumers: Working Group, Tourists, Photographers, Celebrities and Millionnaire
Discription: Sai Ching Street is famous for having bars and pubs in Yuen Long. Shopping malls in the vicinity includes the IN-CITI and CITIMALL are places for teenagers. Added with sports facilities like tennis courts and football fields, pedestrian flow is abundant from day till night. No wonder why food and beverage operators find it strategically attractive, supporting a stable rental income for vendors.
Discription: Hop Yick Road is one of the major streets in Yuen Long, with tenant-mix mainly focused on food & beverage, as well as building & construction material stores. In its nearby area, Manhattan Plaza, Hop Yick Plaza and Citimall are the shopping arcades known by heart. Added with patches of building blocks, high pedestrian flow is nearly guaranteed. It is also the transportation hub, mini-bus routes operate 24-hours a day, bringing spenders to and fro Tsuen Wan and elsewhere in Hong Kong. It is believed that Hop Yick Road has potential to develop even better in the future.
Discription: Kau Yuk Road is the main trunk across the Yuen Long city centre; the City Mall is one of the landmarks for the district whereby a lot of karaoke and youngsters' arcades are set up. Right next to City Mall is In-citi, a retail project redeveloped from ex-Kar Shing Chinese Restaurant and is believed to be another place for teenagers. Running towards the end of Kau Yuk Road, rental for shops are relatively more affordable and thus, food and beverage shops are numerous. During weekends, pedestrian flow reaches its peak and it is difficult to get seated during meal times.
Discription: Hong Kong, being the 'Heaven for Delicious Food', there are many attempts to develop 'Food-lover Street' in the New Territories but seldom succeed. Yau San Street in Yuen Long is one of the exception - different kinds of restaurants operated their own business along the street, varying from Chinese or Western cuisines to local snacks, dessert houses etc. With a huge parking lot nearby, weekend-drivers usually 'park-and-eat' , trying special dishes that you can't find in other areas in Hong Kong. In the near future, a large-scale residential project is due to complete; with many more residents moving in, the pedestrian flow along Yau San Street definitely escalates
Discription: Java Road can be divided into three parts. First part is from Tin Chong Street to North Point Road which mainly includes consumption on people & livelihood, most of the shops already operated for many years and the outlook of the streets still remain unchanged; the recent transactions are more active due to the redevelopment of Oil Street. The middle part is from North Point Road to Tong Shui Road, the furniture and decoration industry is the leading role in this area. The vacancy of shops is very low hence the unit price is as high as about $14,000 to $18,000 per sq. ft., and the return yield is about 4.5%. The final part is from Tong Shui Road to Kam Hong Street which located closely to the redevelopment of North Point Estate, and it is now a car park area. There is a great potential of expansion after the redevelopment, the property owner also expected that the shop value will increase, although sales market is not too often currently but the rental market is more active than before. Investors predicted that the furniture and decoration section of Java Road will expand, especially near to the final section.
Consumers: White-collar workers, construction materials buyers
Discription: Allied Plaza is a re-born from DaDa Department Stores, locating right next to Prince Edward MTR Exit. Within its 3-storey building, mini-shops sell goods from apparels to accessories, toys and gifts, figurines & collectibles, foreign magazines and even DIY premiums. As its target customers are youngsters, a majority of goods are priced no more than a few hundred dollars. Allied Plaza also has 2 Chinese Restaurants. Operating hours start from 12 noon till 9 at night.